Discover the Spirit of the Wild American Mustang

Learn. Connect. Adopt - an interactive, immersive experience for all ages

Step into the world of America's wild Mustangs through immersive storytelling, interactive lessons, and hands-on simulations.
From roaming the open range to caring for your own virtual Mustang, you'll gain real knowledge about Mustang history, behavior, and the Bureau of Land Management's adoption program - all in a fun, educational way.

Experience the Adoption Journey — Virtually.

Go step-by-step through the official adoption process in a safe, digital environment:

- Design your own ranch facility.
- Meet and select a virtual Mustang with a unique personality.
- Learn about safe handling, transport, and care.
- Track your bond as your Mustang learns to trust you.

You'll come away understanding the real effort - the real reward - of giving a Mustang a home.

Join the Herd

Be a part of the Mustang Movement.

Whether you’re an Adopter, a Horse Lover, or an Enthusiast - there’s a place for you on the virtual range.

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Join the Herd